ABOUT US
From perfecting football techniques to conquering HYROX challenges, we create services and products designed for athletes who strive for excellence and demand nothing less than the best.
What We're All About
Athlete Performance is built on the belief that every athlete can push beyond their limits. We are partners in redefining individuals’ success, providing the training, tools, and support needed to help football and HYROX athletes reach new heights and achieve their full potential.
About the founder
Alen Ploj is a former professional football player with years of experience at the sport’s highest level. Throughout his career, he developed a reputation as a skilled, driven, and dedicated athlete, earning recognition for his exceptional play.
Now, Alen has transitioned from the football field to become a pro HYROX athlete, channeling his competitive spirit and athletic expertise into this demanding fitness discipline. His passion for helping others excel hasn’t stopped at football—he’s now committed to guiding others in their HYROX journeys, helping them become stronger, faster, and more resilient.
Why choose us
Our mission
Our mission is to ignite the passion for human potential and push the boundaries of what’s possible. We believe in testing limits both our own and those of others and empowering athletes to become the best versions of themselves.
We are dedicated to helping athletes of all disciplines develop the skills, mindset, and character needed to succeed both on and off the field or racecourse. Whether it’s refining football techniques or mastering HYROX challenges, we are determined to elevate every athlete’s performance to their highest potential. We believe every athlete has the potential to exceed their own expectations. Our focus isn’t just on training harder but on training smarter and combining customized programs, innovative performance technology, and strategic recovery methods to help you perform at your peak.
Whether you’re a football player striving for that competitive edge or a HYROX athlete ready to conquer the next challenge, we’re here to fuel your progress. Our approach is built on more than just physical conditioning; it’s about fostering resilience, building confidence, and pushing boundaries.
When you train with us, you’re not just training for today, you’re preparing to redefine what’s possible tomorrow.
Our facilities
In our 200m2 AP training studio located in Lenart, Slovenia we specialize in personalized preparation of athletes.
Our studio has equipped strength training room, a multipurpose grass area, and a cardio corner. We also offer sports massage, myofascial therapy, rehabilitation and regeneration methods, postural correction sessions, pilates, and yoga. Everything that is needed to provide athletes to optimize their performance.
WANT TO BE AP ATHLETE?
Book an appointment with us or start your program today!
